The engagement engine: driving a learning culture

Traditional approaches to learning are delivering diminishing returns with average completion rates hovering around 70% and knowledge retention rates falling below 20% after just one week. With only 10% of the UK workforce actively engaged at work, this is hardly surprising.

In this article we examine how marketing techniques can drive intrinsic motivation, how strategic sequencing optimises the human elements of learning, and how properly designed simulation bridges the growing “practice gap”. Building learner confidence and competence to drive a culture of lifelong learning.